The Keys to Marketing Analytics
The analytical marketing has almost become a science in America. The concepts of marketing analysis and evaluation of results that apply to this branch, are not opposed to the high dose of creativity and ingenuity that has to be applied many times to find ways to better assess customer response. The implementation of techniques in this field of work, ensures the reliability of results and is positioned as an essential tool for making decisions and / or strategy development directors.
This creativity was being said earlier, it is palpable in several of the most important techniques of this emerging science. One of the gurus of marketing analytics, Paco Underhill, has launched several illustrative examples of this quality. The use of video cameras in large areas to assess human behavior is one of its major milestones, in order to explain the habits of users.
His latest book “Why We Buy? The Science of Shopping, translated into Spanish, “Why do we buy? The Science of Shopping “is a must-read, which reveals, among other things, the tendency of buyers to move right or that women avoid narrow aisles.
Analytical Marketing, ingenuity and good results
Another analytical technique, with a huge dose of wit is that several U.S. companies have been making in successive years. This is the very observation of everyday life at home. It is known in a real and transparent, the user response to the interaction with products and evaluation of patterns. To achieve this technique, prepare all the casting for users to choose the most appropriate, despite the cast’s own data used for evaluation.
The expert Clotaire Rapaille presented in his book The Culture Code a new technique which elaborates on the deviations in the concept of a product that is based on the country in which it resides or the user culture profuse. This technique is more suited for designing strategies for business expansion and consolidation. Its development is total simplicity, working through group sessions a couple or three hours, which is put on the table these cultural issues under review.
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Posted in Business Marketing | 
Tags: analytical marketing, Business Marketing, marketing analysis, marketing analytics
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