Mixtaping Business Solutions

Posts Tagged ‘marketing mistakes’

Running ads institutional type is one of the biggest marketing mistakes made by small businesses. Institutional ads generally contain the company name, address, telephone number and a stupid slogan.

The prospect of reading your ad does not give a shit about you, your company or that you have been on Main Street for 27 years. The prospect only cares about their needs and desires.

These ads do not have a catchy title that draws your attention and you on the ad. Institutional ads are not telling a story that the interests of perspective, they do not provide a powerful reason why the prospect should do business with your company.

Institutional ads are not an offer and there is no call to action. In fact, these ads often resemble business cards.

Your ads are similar to your business cards?

Perhaps the worst of corporate advertising is the waste of resources. Most small business owners do not realize how much money they waste each year on unproductive advertising. For example, how much money you spend on yellow page type listings each year? What is your return on this investment?
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