Posts Tagged ‘eMarketing’

What is the Difference Between Marketing and Advertising?

What is the Difference Between Marketing and Advertising?

So many people think that marketing and advertising say the same thing. It is more likely than not that you hear these terms used interchangeably. However, marketing and advertising have effectively their differences, and knowledge will help you promote your business – especially in the current economic climate.

It is a non-personal announcement of certain products and services company. For the most part, advertising is more about creating or maintaining awareness, and its objectives are broader and longer term.

Take a look at some of the many examples of advertising:

  • Newspapers, magazines, event programs and other types of print
  • Billboards, signage and other outdoor media
  • Internet ads
  • TV, radio and other types of ads

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