Mixtaping Business Solutions

Posts Tagged ‘Business Marketing’

The analytical marketing has almost become a science in America. The concepts of marketing analysis and evaluation of results that apply to this branch, are not opposed to the high dose of creativity and ingenuity that has to be applied many times to find ways to better assess customer response. The implementation of techniques in this field of work, ensures the reliability of results and is positioned as an essential tool for making decisions and / or strategy development directors.

This creativity was being said earlier, it is palpable in several of the most important techniques of this emerging science. One of the gurus of marketing analytics, Paco Underhill, has launched several illustrative examples of this quality. The use of video cameras in large areas to assess human behavior is one of its major milestones, in order to explain the habits of users.

His latest book “Why We Buy? The Science of Shopping, translated into Spanish, “Why do we buy? The Science of Shopping “is a must-read, which reveals, among other things, the tendency of buyers to move right or that women avoid narrow aisles.

Analytical Marketing, ingenuity and good results
Another analytical technique, with a huge dose of wit is that several U.S. companies have been making in successive years. This is the very observation of everyday life at home. It is known in a real and transparent, the user response to the interaction with products and evaluation of patterns. To achieve this technique, prepare all the casting for users to choose the most appropriate, despite the cast’s own data used for evaluation.

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Step 1 – The product
Not go into details here, since I’m assuming you have a product or service ready to promote. If it is not the case, then a market survey is the solution. But do not think you have to spend thousands of dollars in market research. Read the next step and see.

Step 2 – Define the niche
You have competitors that seek to draw the attention of your potential customers to which promotional bombarded with noise. When you position yourself, you take the advantage to convey that you are there to serve their specific needs. Segments and communicate them to the listeners. It distinguishes you from the competition.

Define it does not require large market research. Just simply ask your current customers or people you think may be your ideal market. You talk to your neighbor, your family and your friends. You stop a person on the street and ask a few questions. If the niche you have in mind, this will just ask. Search on Internet forums and blogs. To be aware of what they say and keep on asking.

Example: If you’re one of my faithful readers will remember that I asked editorial suggestions. This article is the result of your suggestions. Just ask and I went with what I asked. Others prefer to write what they think is good. We write what you ask!

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Niche marketing is knowing how to find a small market segment, specific, but potentially profitable, to design and sell products aimed at him. But what happens when you’re everything to everyone?

The result is obvious. More promotional costs, less focus because they know who to target your products and downtime.

Unless you are Walmart (Walmart works and large-scale niche), your energies should be directed to the unique approach of a segment to increase sales opportunities with less effort and money.

Consider the benefits of choosing a niche market

1. Lower costs
When we know what market we serve, we direct our promotional resources and our energies to it. For example:

Realtor:
Market: Single mother looking for their first home.
Age: from 33 to 36.
Revenue: Between $ 45,000 and $ 50,000 annually.
Area: A radius of 50 kilometers.

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