Small Business Marketing Mistakes
Running ads institutional type is one of the biggest marketing mistakes made by small businesses. Institutional ads generally contain the company name, address, telephone number and a stupid slogan.
The prospect of reading your ad does not give a shit about you, your company or that you have been on Main Street for 27 years. The prospect only cares about their needs and desires.
These ads do not have a catchy title that draws your attention and you on the ad. Institutional ads are not telling a story that the interests of perspective, they do not provide a powerful reason why the prospect should do business with your company.
Institutional ads are not an offer and there is no call to action. In fact, these ads often resemble business cards.
Your ads are similar to your business cards?
Perhaps the worst of corporate advertising is the waste of resources. Most small business owners do not realize how much money they waste each year on unproductive advertising. For example, how much money you spend on yellow page type listings each year? What is your return on this investment?
I do not know? This should scare you!
Instead of institutional ads, you should be running ads direct response type. Direct response ads to focus on the perspective and highlight their needs and desires. They speak of the perspective and tell a story he can relate to.
Perhaps the best part is that direct advertising can be tracked and analyzed. You can measure the profitability of each ad so you can eliminate unprofitable ads and maximize your marketing ROI. This will allow
Stop wasting valuable resources on the ads that do not work
direct response ads to make a direct offer and the prospect of taking action. Direct response advertisements invite potential customers to call, visit, or write to you to buy. Used effectively, direct response ads can create a ton of qualified leads and interested in your business.
The prospects do not care about you or your company. They care about their needs. So give them a reason why they should promote your company on all others. Show them how it will save them time and money. Tell them how your product or service will improve their lives and watch your business grow.
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Posted in Business Marketing, Business Tips | 
Tags: advertisements, advertising, company name, investment, marketing mistakes, promote your company, stupid slogan
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