Courage And Timing
In business dialogue held by the Indonesian Manager Association (AMA) Yogyakarta some time ago, there was a dialogue participant who asked me, about how the factor of luck and timing factors determine success in business?
How important is it for entrepreneurs luck factor? The Chinese people have a habit, if you want to plunge into the business, then we must have a hockey or a big fortune. If not, then our business will go bankrupt.
If it turns out we do not have any luck, it is suggested we should not set up a business. In fact, I think, whose name was luck or the hockey was actually a part of life that we can not control. We can not guess. And, indeed life. How do we know that we got lucky, if we’ve never tried it. Lucky to be proved, not only be imagined.
I suggest that we might have luck. Only, by a particular situation, good fortune could have then gone. Different view of timing, in any business activities that we do, then we can control it. That is, the timing can be controlled less than a fortune.
Therefore, in my opinion, it may be that business can we start or we take today. But it could, if we start from five years ago. So the timing is a little we can control. Clearly it shows, that the business opportunities that do not know the actual arrival time.
Today could be time for us to take the opportunities that business. And if delayed, it is impossible not to be taken other people and we have lost business opportunities, I think, the first person who sells beverages Aqua in Indonesia, namely Tirto Utomo, also need about 8-year struggle to exist as it is today.
Possibly, the time the product was first raised, not the time or less precise timing. For most who buy the Aqua products are foreigners. But it turns out from time to time people drink Aqua Indonesia began to idolize it. So, people then know by calling water “Aqua”.
So also in the bottle, which was first introduced by Mr. Sosro. Where, at the time tea Sosro entry in the market, nor is it on the correct timing. Thus, the product is to get known and loved the community, requiring a hard struggle.
So I guess, the presence or absence of luck in our business, we should not think about it, because we can not control. But should the timing was right, and hopefully it is in accordance with our luck.
